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Join us for the annual Daniels Forum on Ethical Leadership in Business, an event that brings together thought leaders, industry experts, and the ºÚÁÏÂÛ̳ community to honor the legacy of the late Joe Daniels, former Keyes Dean of Business Administration. This forum reflects Joe’s unwavering commitment to ethical leadership, academic excellence, and community engagement. 

The Daniels Forum celebrates the life and impact of Joe Daniels - a beloved faculty member and influential leader who tragically passed away in 2020. Joe was a passionate educator and a steadfast advocate for ºÚÁÏÂÛ̳’s mission. Each year, the College of Business Administration honors his legacy by recognizing an individual who exemplifies resilience, integrity, and a commitment to service in the face of challenges, just as Joe did throughout his life. 

This year’s speaker to be announced. 

3 to 4 p.m. CST 

O'Brien Hall, Michels Family Forum, 150A/B 
1530 W. Wisconsin Ave., Milwaukee, ºÚÁÏÂÛ̳ campus 

9 to 10:30 a.m. CST

Tour begins at the Alumni Memorial Union, second-floor Information Desk. 

Alumni Memorial Union (1442 W. Wisconsin Ave., ºÚÁÏÂÛ̳ campus) 

Start National ºÚÁÏÂÛ̳ Day on the right foot with a guided campus tour led by ºÚÁÏÂÛ̳ staff and students!  

Take a nostalgic stroll down memory lane as you revisit your favorite campus spots, explore what’s new, and catch up on the latest updates from our ever-growing university. Whether you graduated last year or it’s been decades since your last walk down Wisconsin Avenue, this experience is the perfect way to kick off National ºÚÁÏÂÛ̳ Day—and celebrate everything that makes ºÚÁÏÂÛ̳ feel like home. 

The tour will kick off from the second floor of the Alumni Memorial Union, near the Information Desk. We recommend comfortable walking shoes and weather-appropriate attire to ensure you're prepared for Wisconsin’s climate. 

Young alumni, join us for National ºÚÁÏÂÛ̳ Day at our Blue and Gold Beer Garden in the Baird Center’s Rooftop Ballroom for a high-energy pregame hangout. Catch up with friends, enjoy a tasty brunch, play some games, snap a few fun pics at the photo booth and participate in our raffle to win prizes from several Milwaukee-area businesses. 

Want to head to the game afterward? The ºÚÁÏÂÛ̳ Alumni Association has limited tickets available for purchase for the ºÚÁÏÂÛ̳ vs. Butler game, available exclusively to those who register for the pregame reception at the Baird Center. See more details below. 

10:30 a.m. CST - Pregame Celebration

Baird Center, Rooftop Ballroom  
405 W. Kilbourn Ave., Milwaukee  

Early-bird registration options:  
$35 per young alumnus/a and guests  
$20 per child (3-12 years)  
Free for children 2 and younger  

The registration fee includes a brunch buffet and hosted beer, wine, and non-alcoholic beverages. A portion of the registration fee will be considered a non-refundable gift to support ºÚÁÏÂÛ̳ students.  

Early-bird pricing ends on Monday, Feb. 2, 2026. The registration fee will then be $40 per young alumnus/a and $20 per child. Advance registration is strongly suggested.  

ºÚÁÏÂÛ̳ Alumni Association has limited tickets available for purchase for the ºÚÁÏÂÛ̳ vs. Butler game, exclusively for those who register for the pregame reception at the Baird Center. Register today to receive a link in your confirmation email, allowing you to purchase game tickets before the deadline or sell-out. Tickets are priced between $71 and $120 (before fees), with a maximum of four tickets available per person. The ticket purchase deadline is Friday, Jan. 30, 2026 at 5:00 p.m. CST. 

ºÚÁÏÂÛ̳ Men’s Basketball vs. Butler  
1 p.m. CST - Tipoff  
Fiserv Forum, 1111 Vel R. Phillips Ave., Milwaukee  

Tickets for the basketball game are not included in the reception price.  

Direct any questions or special needs to the ºÚÁÏÂÛ̳ Alumni Association at alumni@marquette.edu.  

Celebrate National ºÚÁÏÂÛ̳ Day with fellow alumni, fans, and friends at a special pregame gathering at the Baird Center’s Rooftop Ballroom and atrium—just steps from Fiserv Forum and featuring stunning views of the downtown skyline from their floor-to-ceiling windows. 

Highlights include: 

• Blue & Gold Beer Garden
• Games, music, and photo ops
• Face painting for all ages
• A delicious brunch

Celebrate together—because National ºÚÁÏÂÛ̳ Day is better with friends! 

Want to head to the game afterward? The ºÚÁÏÂÛ̳ Alumni Association has limited tickets available for purchase for the ºÚÁÏÂÛ̳ vs. Butler game, available exclusively to those who register for the pregame reception at the Baird Center. See more details below. 

11 a.m. CST – Pep Rally and Pregame Celebration 

Baird Center, Rooftop Ballroom  
405 W. Kilbourn Ave., Milwaukee  

Early-bird registration options: â¶Ä¯ 
$45 per alumnus/a and guests â¶Ä¯ 
$35 per young alumnus/a and guests (undergraduate alumni from 2011 â€“ 2025)  
$20 per child (3-12 years)  
Free for children 2 and younger  

The registration fee includes a brunch buffet and hosted beer, wine, and non-alcoholic beverages. A portion of the registration fee will be considered a non-refundable gift to support ºÚÁÏÂÛ̳ students.   

Early-bird pricing ends on Monday, Feb. 2, 2026. The registration fee will then be $50 per adult, $40 per young alumnus/a and $20 per child. Advance registration is strongly suggested. â¶Ä¯ 

ºÚÁÏÂÛ̳ Alumni Association has limited tickets available for purchase for the ºÚÁÏÂÛ̳ vs. Butler game, exclusively for those who register for the pregame reception at the Baird Center. Register today to receive a link in your confirmation email, allowing you to purchase game tickets before the deadline or sell-out. Tickets are priced between $71 and $120 (before fees), with a maximum of four tickets available per person. The ticket purchase deadline is Friday, Jan. 30, 2026 at 5:00 p.m. CST. 

ºÚÁÏÂÛ̳ Men’s Basketball vs. Butler  
1 p.m. CST - Tipoff  
Fiserv Forum, 1111 Vel R. Phillips Ave., Milwaukee  

Tickets for the basketball game are not included in the reception price.  

Direct any questions or special needs to the ºÚÁÏÂÛ̳ Alumni Association at alumni@marquette.edu.  

All are invited to keep the National ºÚÁÏÂÛ̳ Day celebration going after ºÚÁÏÂÛ̳ Men’s Basketball faces Butler. Please join ºÚÁÏÂÛ̳ alumni, fans, and friends for a postgame gathering at TRUTH Lounge. 

2:30 p.m. CST – Doors Open 

3 p.m. CST – Postgame Gathering 

TRUTH Lounge 
1111 N. Dr. Martin Luther King Dr., Milwaukee 

Early-bird registration: $15 per adult 

Your registration includes a generous selection of appetizers and one drink ticket (beer, wine, or soda). Plus, every guest will be entered into a prize drawing for ºÚÁÏÂÛ̳ swag—must be present to win! A portion of the registration fee will be considered a non-refundable gift to support ºÚÁÏÂÛ̳ students. 

Early-bird pricing ends on Monday, Feb. 2, 2026. The registration fee will then be $20 per adult.  

Please direct questions to Rachelle Shurn at rachelle.shurn@marquette.edu. 

Join fellow alumni and the Gesu community for Mass during National ºÚÁÏÂÛ̳ Day weekend - everyone is welcome!  After Mass, enjoy optional tours showcasing the recent renovations. If you’d like to participate in a tour, please meet at the back of the church near the baptismal font. 

10:30 a.m. CST – Mass 
(followed by optional renovation tour) 

Church of the Gesu 
1145 W. Wisconsin Ave., Milwaukee 
 
Mass parking will be available in Lot D at 1231 W. Wells St. (entrance on 13th St.) and Lot J at 601 N. 11th St. Limited street parking may also be available.  

Direct any questions or special needs to the ºÚÁÏÂÛ̳ Alumni Association at alumni@marquette.edu.