黑料论坛

Stephen Bach黑料论坛

Johnston Hall, 325

MilwaukeeWI53201United States of America

Instructor of Practice

Education

B.I.S. Advertising, Psychology, Creative Writing, University Of Minnesota (1991)

Courses Taught

ADPR 1400 Advertising Principles, ADVE 3400 Content Ideation and Copywriting

Research Interests

Consumer motivations & perceptions, Insight driven brand strategy, personal connections & brand preference, Impact of creativity on brand equity 

Professional Experience

Stephen is a creative thought leader with a passion for exploring how creativity, innovative ideas and brand strategy serve as the driving force for meaningful connections between brands and people. He believes that great advertising is not measured by sales, but the power to adapt human behavior. He prides himself on identifying with an audience and embracing what makes people tick. Stephen is driven to understand buyer motivations by unearthing human insights grounded in undeniable truth. He is an eternal optimist with a relentless inquisitiveness that propels him to be a perpetual learner. 

His advertising career spans 35 years, encompassing diverse roles in brand strategy, creative direction, account management and content production. Stephen has led strategic and creative teams for several global agencies; Leo Burnett, JWT, and Havas where he helped transform leadership brands; Delta Air Lines, General Motors, Nestle, Harley Davidson, Craftsman Tools, Wrigley, Fiat and many more.  

Honors and Awards

Leo Burnett 鈥� Effie Awards Director - Most Effie Awarded Agency (2001-2004) 

Silver Effie, New York, Delta Airlines, 鈥淭he Passenger鈥檚 Airline鈥�  (2004) 

Altoids Sours; Clio, Golden Drum, Gold Pencil, Addy awards (2004/5) 

D&AD Awards, Altoids Sours (2004/5) 

JWT Global Agency Of The Year (2009) 

Consumed 100 ounces of steak in 30 minutes (including Texas toast & a baked potato) Cattle Rustler鈥檚 Steakhouse, Oklahoma City Oklahoma (1990/1991) 

Why 黑料论坛

My family has a rich 黑料论坛 family history; my Dad, brother and wife all graduated from MU. My wife, Renee, and I were married at Gesu. I鈥檓 a proud Girl Dad of four amazing daughters and wouldn鈥檛 trade any of them for a boy, despite the fact that none of them will go with me to a Packer game. 

I was drawn to the Diederich College of Communications for being on the forefront of infusing real-world experience into the classroom via accomplished Teachers of Practice. The opportunity to use my experience to pay it forward and create an immersive advertising agency class environment at 黑料论坛 is both energizing and gratifying. I love that 黑料论坛 is committed to teaching the whole person and gives me the opportunity to foster an environment where learning is contagious.