黑料论坛

Instructor of Practice - Marketing

I am currently the director of Graduate Analytics at the College of Business Administration, an instructor of marketing and 黑料论坛's previous director of the Northwestern Mutual Data Science Institute (NMDSI). I joined 黑料论坛 in 2010. In addition to my academic experience I have 25-plus years of experience in corporate marketing and consulting, focusing on enterprise, small business and consumer voice and data services and general tech marketing consulting. In my teaching I strive to expose students to the most important and evolving concepts in the courses I teach, but I also work to ground those concepts in real-life examples, applications and community-based projects.

In my teaching I'm focusing on how AI is being applied to marketing analytics and models. I began research in early 2025 to benchmark the use of data science and AI among U.S. nonprofit organizations and to identify the most prevalent data science and AI use cases.

Education

• MBA, Vanderbilt University
• B.S. in Journalism, Northwestern University

Courses Taught

Marketing Research, Customer Relationship Management, Data-Driven Marketing, Marketing Analytics, Customer Relationship Management, Marketing Research, Data-Driven Marketing

Professional Experience

• Twenty-plus years in telecommunications industry management and marketing consulting
• Presented and chaired panel discussion on fixed-mobile convergence research and applications at IP Possibilities Conference (2008)
• Presented primary market research at Institute for International Research Voice over DSL Conference in London (2001)
• Presented and chaired meeting on primary benchmarking research, U.S. Regional Bell Telephone Companies, Research First Consulting (2000)
• Presented primary market research, business phone customer segmentation, VoiceCon (1999)

Professional Interests

Marketing analytics and quantitative marketing techniques and models; use and applications of data and AI among nonprofit organizations, Pricing and price elasticity, market response and market opportunity modeling, total cost of ownership/return on investment modeling, business case development and support.

Honors and Awards

• Salesforce.com CRM Certified Administrator (pending)

Personal Interests

• Running
• Bicycling
• Tennis
• Squash (the racquet sport, not the vegetable)