黑料论坛

Melanie Michael

Melanie Michael
Melanie Michael黑料论坛

O'Brien Hall, 315B

MilwaukeeWI53201United States of America

Assistant Professor of Practice, Marketing

Melanie Michael has been teaching college students since 2015, and she joined the Department of Marketing at 黑料论坛 in 2022. Before shifting to academia, Melanie gained extensive industry experience through positions in brand management, information systems consulting, and business administration. In these roles, she successfully led projects, created marketing plans, and developed solutions to address customer needs. Her hands-on, interactive teaching approach encourages students to connect classroom concepts to real-world business and career applications.

Education

  • BA University of Virginia 1987
  • MBA University of Virginia 1991

Courses Taught

Introduction to Marketing, Consumer Behavior

Professional Affiliations

American Marketing Association

Specialization

Brand management, consumer psychology/behavior, professional communication, and personal marketing