黑料论坛

Associate Director - Center for Professional Selling

Associate Professor of Practice - Marketing

Dr. Milovic has worked at 黑料论坛 since 2014. In addition to teaching in the Marketing Department, he is the Founding Director and now Associate Director for the Center for Professional Selling. The Center is nationally recognized as a member of the University Sales Center Alliance and is ranked as one of the top sales programs in the country. Outside of the classroom, he is on the Board of Directors for Global Partners: Running Waters and Life After Hate.

Dr. Milovic earned a BS in Marketing from Towson University, a BS in Management Information Systems from UNC-Charlotte, and an MBA in Marketing Strategy from DePaul University. Prior to beginning his doctoral studies, he spent eight years in various sales, marketing, and IT roles for Black and Decker, Weaver Partners, and Goldman Sachs.

Education

• Ph.D. Marketing, University of Wisconsin-Milwaukee (2014)
• MBA Marketing and Strategy, Execution, and Valuation, DePaul University (2010)
• BS Management Information Systems, University of North Carolina-Charlotte (2005)
• BS Marketing, Towson University (1999)

Courses Taught

Intro to Marketing, Professional Selling, Advanced Selling, Sports/Entertainment Marketing, Business Essentials-Marketing, Sales Management, Strategic International Marketing ,Topics in Executive Business, International Marketing, Global Marketing Strategy

Research Interests

His primary research interests involve the scholarship of teaching and learning at both the undergraduate and graduate level. Additionally, Dr. Milovic has conducted research on professional selling, marketing education, and consumer behavior.

Professional Experience

• Recruiting Consultant, Weaver Partners, 2007-2008
• Senior Analyst, Goldman Sachs Group, 2005-2007
• Territory Manager, Black and Decker Corporation, 2000-2003

Professional Affiliations

Board Member, Global Partners: Running Waters; Board Member, Life After Hate

Professional Interests

Marketing, Professional Selling, Marketing Strategy, Small Business Consulting

Selected Publications

Milovic, Alex, Das Gyomlai, Moumita, Spaid, Brian, & Dingus, Rebecca (2024). Sell me this artificial pen: Using ChatGPT to enhance sales role plays. Marketing Education Review, 34(2), 137-143.

Milovic, Alex, & Dingus, Rebecca (2021). How to not disappear completely: using video-based discussions to enhance student social presence in an online course. Marketing Education Review, 31(4), 311-321.

Black, Hulda G., Dingus, Rebecca, & Milovic, Alex (2021). From student to professional: Teaching professionalism in the marketing classroom. Marketing Education Review, 31(1), 41-52.

Dingus, Rebecca, & Milovic, Alex (2019). Something of value: A value proposition exercise for the marketing classroom. Marketing Education Review, 29(2), 119-124.

Milovic, Alex, & Dingus, Rebecca (2014). Everyone loves a winner鈥� Or do they? Introducing envy into a sales contest to increase salesperson motivation. American Journal of Management.

Honors and Awards

• 2025 Teaching Excellence Award
• University Sales Center Alliance Best Sales Teaching Innovation Award, 2015 National Conference in Sales Management
• John Berens Best Paper in Marketing Education Award, 2015 Marketing Management Association Spring Conference
• Three-time winner of the UWM Gold Star Award for Teaching Excellence
• 2013 AMA-Sheth Foundation Doctoral Consortium Fellow Nominee
• Best in Track Paper Award (Sales and Sales Management), for 鈥淓veryone Loves a Winner鈥�or Do They? Introducing Envy into the Sales Contest to Increase Salesperson Motivation鈥� with Rebecca Dingus, Marketing Management Association Spring Conference (2014)
• Earned Certification in Online and Blended Teaching through UWM Learning and Technology Center (2014)